Shuhei Yoshida told Expedition 33 studio to avoid terms like 'turn-based RPG' because it may cause people to "overlook" the game

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Industry veteran Shuhei Yoshida shared some interesting marketing advice with the developers of Expedition 33: maybe don't call it a "turn-based RPG." He believes the label could turn off potential players, sparking a wider conversation about how studios brand their games to capture attention without alienating their core audience. It's a classic dilemma for devs trying to innovate within established genres.